A day in the life of a client
Preface - this gets a little rough, but fuck 'em - today one client has pushed me too far. This is purely fictional, of course.
It's morning, and the client's thinking today I will...
Ask the agency to do a new concept to replace the one I approved yesterday
Blatantly lie about my deadlines
Write another poorly thought out re-brief
Not bother to read the return-brief
Change my mind about the brief once creative work has begun
Open mail, and then ask for detailed breakdown of costs on invoices I’ve received to further delay payment
Look to my competitors for ideas I can steal and copy, then demand the agency reproduce with our logo on it
Read the latest management mag to pick up some new phrases and to enjoy the article on the new Range Rover
Re-write the scripts we will be recording in half an hour
Search for water-sports porn on the internet
Turn up to the studio and throw the scripts at the writer
Watch the writer struggle to remain professional
Perv at the account executive, and flirt openly with her
Enjoy knowing the account exec has to be nice to me
Exploit this relationship while the writer fumes
Refuse the writer the opportunity to change my scripts
Loadly criticise the VO talent in the studio
Suggest alternative intonation to writer
Not approve the ad in the studio.
Take it back to work and ask the secretary what she thinks
Take her comments on board
Ring the agency and complain it is off-brief
Tell Agency to start again – refuse to pay for studio time
Write new brief for a phantom-job to make agency earn their retainer. Include all mediums as mandatory for the concept presentation
Ring Agency and complain about finished art costs, colour lasers and couriers
Ask Agency to quote on several, complicated print jobs
Receive quotes and go with own supplier
Meet with MD of Agency for a few drinks, at his expense
Not realise I am paying for it anyway
Tell him I want a new creative team on our business - regail story of poor scripts the writer had produced today
Go to toilet and wank over mental image of account exec
Shake hands with MD and return to work
Ignore requests in inbox from Agency for more information about new product
Ring a new Agency and ask if they want to pitch for our business
Have no intention of switching Agency, but will use this to make current Agency jump through even more hoops
Yawn
Delete search history on internet explorer
Shut-down computer and go home to wife and kids
Drive home in oversized vehicle
Bash wife for not having dinner ready on time
Watch her cry, and laugh to myself
Start to feel horny
Go looking for kids. (updated - got some nasty feedback on the previous line).
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