Thursday, March 16, 2006

Shit in, Shit out – Tips for clients part 2

A solid brief = great creative = smooth production = meeting deadlines = shifting product or perceptions = meeting business objectives = everyone looks good = we all win.

A shit brief = fucked creative = re-brief = missed timings = rushed production = low production values = bastardised completed piece = failed to meet business objectives = we all look shit (until the Agency exposes you to senior management) = we all lose.

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