Monday, February 06, 2006

A worthy contribution

Today I spent around 20 minutes devising an argument as to why an animated confectionery product, when personified, shouldn't appear too human. The argument was contributed to by many colleagues. In total, I'd say about 1.5 hours of collective time was incurred prior to a response being given to the client.

On the train home I started to think about how frivolous, rather superfluous, were many of the issues my intellectual rigueur had been applied to today. This reminded me of a quote I came across early last year. To whom I can attribute it, I don't know - but I don't claim it as my own...

"Chess is the single biggest waste of intellectual ability outside of an advertising agency"

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